Anthropic this week released blueprints for retailers to build shopping and merchant agents on Claude. Early adopters saw cart sizes jump 30‑35% and conversion rates rise about 60%, proving AI can turn browsers into buyers. The guides aim to lower integration hurdles and speed up conversational commerce.
The retail tech ecosystem saw activity across many brands. askpolly’s real‑time analytics power Sainsbury’s pricing tweaks, while Aptos and TheCode provide inventory and checkout platforms for Mediamarkt Saturn and Landsec’s malls. These tools help chains react faster to demand spikes. M&S, Depop, Vinted, eBay, H&M experiment with AI‑driven personalization, and GreyOrange rolls out robotics for warehouse efficiency.
Meanwhile, fashion newcomer Lefties opened its first UK store, using AR fitting rooms, while PacSun launched a mobile app synced with TikTok trends to engage younger shoppers. These moves show how data‑driven tools and AI agents reshape the $1.2 trillion retail landscape, lifting basket size and satisfaction.
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