Hisense has cemented its leadership in the burgeoning ultra-large and laser TV markets, securing the top global spot in both segments for Q3 2025. The Chinese electronics giant captured a commanding 56.6% of the 100-inch and over TV market, demonstrating strong consumer demand for immersive home entertainment experiences. This achievement underscores Hisense’s commitment to innovation and its ability to deliver cutting-edge display technology.
The company’s dominance extends to the Laser TV category, where it holds an impressive 68.9% market share. Laser TVs, known for their exceptional color accuracy, brightness, and large screen sizes, are rapidly gaining popularity as a premium alternative to traditional LED TVs. Hisense has been at the forefront of Laser TV development, investing heavily in research and development to refine the technology and expand its product offerings.
Hisense’s success reflects a broader trend towards larger screen sizes and more immersive viewing experiences. As consumers increasingly seek cinematic experiences in their homes, demand for ultra-large TVs and advanced display technologies like Laser TV is expected to continue growing. This trend presents significant opportunities for manufacturers like Hisense that are well-positioned to capitalize on the evolving market dynamics.
